In this video I explain why I choose to acquire Magnetic Marketing and Dan Kennedy's life work!
Dan Kennedy was the original pioneer of direct response marketing and is why I am where I am today. Even if you have never heard the name Dan Kennedy, if you are in the world of marketing, I guarantee you have implemented one of his strategies or ideas in your business.
Dan Kennedy is one of the greatest marketers to have ever lived and I am so excited to be able to share what he knows with future generations to come.
00:00 – Who Is Dan Kennedy
03:35 – How I first learned about Dan Kennedy
05:22 – The Day Dan Kennedy "Died"
08:10 – Acquiring Magnetic Marketing
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