The Whole Goal Of Building Traffic Oct 12, 2022 | 1 comment 1 Comment Bradford Russo on October 12, 2022 at 11:54 am I preached this 24 years ago … in my 1999 book. But nobody listened. Back then, it was direct-mail, instead of e-mail. Same difference. Just a newer medium or vehicle to carry the message. But same concept. Which, in that day, was called “house list”. Brunson calls it “traffic you own”. Today, Direct Mail outpulls e-mail (response rate) by about 10 to 1.