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Buckle up as I take you through the luxury brand Rolex's marketing journey that led them to globally dominate the luxury watch industry.

In this video, I explore the difference between brand and direct response marketing, and the biggest mistakes businesses make when using these methods to build a brand and create momentum for their business.

I also go through the importance of distribution and having a strong economics model in order to build a company that stands the test of time.

If you want to learn more, make sure you watch 'Behind-the-scenes look at an $80,000,000 sales meeting' which you can find here:

I hope you enjoyed this video and got something of value. If so, please drop me a comment and share it with a friend who could benefit from this info.

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