– If you don't know by now, Dan Kennedy is one of the greatest marketers to have ever lived.
He is so good that I've bought all his courses, I've read all his books and even acquired his company Magnetic Marketing!
If you didn't see that announcement, go watch it right after you watch this video.
In this video I share my 1-on-1 conversation I had with Dan on stage at Funnel Hacking Live where I got to ask him some awesome questions which he gave even better answers to.
So if you want to learn how to explode your business in 13 minutes, then watch the full video because Dan shares some extremely valuable strategies and advice.
Also since Dan Kennedy dropped so much gold in this presentation, I asked my editor to share the notes from the video for you to copy and paste into your own notes.
You can find the notes under the chapters.
Chapters:
0:00 – Intro
0:48 – Welcome Dan Kennedy
1:29 – How to personality in copy to create customers for life?
2:56 – How to not bore your customers?
6:45 – How to control your legend?
8:33 – The principle of high concept
10:13 – Welcome to profit status
Video Notes:
PERSONALITY IN COPY – HOW TO CREATE CUSTOMERS FOR LIFE
There has to be a relationship, not just a series of transactions
– Things change and costs are variable
– Customers for life are key
– Requires a relationship.
– Interesting personality
– Essential
HOW NOT TO BORE YOUR CUSTOMER
1. This game is easiest if you’ve got the match right
– Superman: Not Relatable
– Batman: Somewhat Relatable
– Spider-man: PERFECT MATCH
– Built for a particular Audience
2. Understand the Audience, and WHAT THEY WANT MOST
– Under Appreciated
– Disrespected
– Overworked, underpaid
– Zig Ziglar – Perfect salesman for his audience
3. Craft your character/personality/voice to suite the audience
4. DELIVER to your audience
– SHOW UP for your customer
– Can’t sustain a relationship via booty-calls
– Email
– Paper and Ink
– Audio
– Video
– Can’t become a one-trick-pony
CONTROLLING YOUR LEGEND
If you succeed at getting people interested in you
In a relationship with you
They will talk about you to others
YOU MUST CONTROL the conversation
– Could do a lot of damage
– George Bush Sr.
– Bill Bennett
“Well, he’s not as dumb as most people think he is.”
In Advertising: EAT THE FOOD, LOSE THE WEIGHT
– Pizza
– Burgers
– Ice-Cream
– Pancakes
JUST ONE FUNNEL AWAY
– Omits a few things 🙂
– Simple solutions to complex problems
The Principle of HIGH CONCEPT
– Miami Vice = MTV + Cops
– Music videos with Cops
WELCOME THE PROFIT SATUS
There is a way of doing things
– An Establishment to enforce the WAY
SOME people will be quietly questioning all the rules
– Lutherism
– Blew up Catholicism
– Questioned the rules and the dogma
– Started New Way
THIS IS B.S.
– It is Magnetic
– The most welcome profit, is the least welcome to the establishment
– WAITING FOR THE RADICLES TO ARRIVE
—–
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What was your biggest take away from this conversation?
Story is a best way to connect with audience I totally agree 👫
Couldn’t agree more! Just read Dan Kennedy’s Ultimate Sales Letter. A must read for any business owner, i always write my own emails, headlines and the copy. And Dan gave me some awesome tools, already getting beter clickrate, open rates, etc. Thanks Dan!
God I love these two getting on stage and geeking out, it was awesome seeing them both on stage again at FHL 2022, I’m still trying to read most of my hand writing from my own notes lol
Insanely educative.
How to control what your legends say in your absence
That it’s important to not only send emails that I need to implement video, audio, paper that I have to switch it up 👍🏽👍🏽
Where I can get the book?
Couldn’t agree more- was there live as a 2CC recipient. Love Magnetic 🧲 Marketing! And it’s 1000% true, we’re all One Funnel Away 💥
2 Takeaways from this great video:
1. The only thing you ever own are the customers you have a relationship with
2. Business owners want appreciation, respect, acknowledgement and admiration for who they are.
I am reminded of number 2, always good to be reminded. Thank you
They were only available at FHL, but we may do another limited run soon.
@Russell Brunson – ClickFunnels I’m looking forward to it. Please make it happen Russell 🙏🥺
Welcome The PROPHET Status! Profit works too, but I believe the intention behind that phrase is becoming the leader people have been waiting for.