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In this shorts video I explain the big difference between google ads vs facebook ads. Most people don't realise that the approach on these two channels needs to be different. On google you have people searching for solutions, where facebook has people scrolling on a news feed, so it's pointless to run facebook ads telling people to "get a quote" or "speak to us right now". If you want to learn more about this topic, definitely check out the full video here:
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