A lot of people struggle when selling through webinars and presentations but more often than not, it isn't their product or service…
One of the biggest things to understand is that the presentation is not about getting your audience to believe a lot of things. The entire presentation is designed to get them to believe just one thing: that your new opportunity is the key to them getting the result they desire the
That’s it. If you try to get someone to believe in more than one thing, your sales will suffer.
Jason Fladlien once explained:
The idea is to have a single point of belief that your message is built around and is emphasized over and over and over again from a variety of different angles.
The whole presentation is created to knock down that one domino, and that’s it. The three secrets you’re about to learn are not new things you’re trying to get them to believe. They are the tools you use to attack the domino from a variety of different angles. That is the key to the Perfect Webinar.
Your first attempt to knock down the Big Domino is by telling your origin story about how you discovered the new opportunity. This story will kick off the presentation, build rapport between you and your audience, and introduce them to the new vehicle that you will be presenting.
The above is taken directly from my book Expert Secrets if you want to learn more ways for converting your online visitor into lifelong customers, I highly recommend you grab a free copy at
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