If you publish to TikTok, Reels or Shorts, this is important. You're putting in SO much work into something that I'm worried will not pay off for you.
Check out @raffitimedia video about the fall of shortform:
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As someone who is new to creating content on YouTube. I’m working on creating more long form and short content that converts to long form. The higher views on the shorts keep me motivated. Not looking at the shorts for the $, but I get subs from the shorts and keeps me going as I learn how to better my long form.
Wow, that’s quite the position Pat. Using Shorts for business ultimately needs to be tied to a business and income strategy (and Im not talking about adsense)
Although I do have to challenge one thing you said in this video: about shorts disappearing after publishing. I’m seeing views on my shorts coming in from Search, and they’ve been very consistent the last 6 months. I too was surprised to see the staying power of certain shorts.
I will be continuing to create both long form videos and continue experimenting with shorts.
I’m also launching a shorts only channel (in a different niche) with an income plan that doesn’t revolve around adsense. We’ll see what happens 🙂
Great content and advice as usual Pat .
This is so true. Eventhough shorts helped me get subscribers I ultimately would like to have long for viewership.
I started watching this having some opinions on what you said in the first minute, but you addressed that later in the video, so I’ll move onto my actual concern: what are you supposed to do with a bowl of spaghetti with giant chunks of mozzarella scattered on top? 😂
For me, Shorts (tiktok, reels, etc) has become more or less my testing ground. First, it’s helped me learn how to condense ideas into something more concise, which translates to measurable skill improvement for long form editing. For storytelling, it makes me more conscious to weave a story within and between shorts. I hit a realization over the last 2 years with my content. I was spending 3-8 hours editing a 5-10 minute restaurant review that would get maybe 200-300 views. I can tell the same story in 4-5 under 30 second shorts that take me 1 hour to edit total and reach a total of 50k pairs of eyes across multiple platforms. Are those viewers as sticky, absolutely not, but if this math starts to not work out, I still gained some skills out of it. I haven’t abandoned long form at all. I’m learning multiple formats because I think that’s going to be important to understand what audience distractions we’re up against.
There’s at least one Chrome extension that blocks shorts. To me, that says there’s a lot of people that don’t like them. Me? I’m autistic. They are just annoying. I think I have watched maybe three.
Thanks Salma! I appreciate your take on this. Search is something that is new to short form and I’m glad there’s some more staying power there, and I do hope I’m wrong with some of this but I just have a gut feeling about the LTV and ROI with work put in that short form is def going to change and it doesn’t point to for the better.
Again, this video is meant to start this discussion and allow us to share our opinions together, so I appreciate your side of it too.
What do you think about using short form as a gateway to get viewers into the long form version of the video? I’ve been trying to put up a yt short at the same time as I upload a full video
For business minded creators, the only good reason to use Shorts is to drive viewers to long form videos.
Interesting stuff right here.
I’m not a youchube creator (yet), but I do consume a lot and I’ve actually found shorts to be extremely useful and entertaining, but not something that drives me to subscribe.
I subscribe to really helpful, non-short creators/content.
To Pat’s point, the shorts definitely feel like door-to-door Halloween candy.
I am doing the same, die to the fact I have not 1000 subs yet.
Hi Pat! I agree with you 100%! I Believe in quality content made with research, time and care for my audience. I made a few shorts to experiment but I don’t think that shorts will bring me a faithful audience! Thank you for this video!!! 😘
Thats why i used clips from long form content and that seems to be working ok for me. I continue to focus on long form video. Great video man!
Funny, when it comes to views, I’m having the exact opposite effect. I’ve been on Youtube for 16 years, and for 15 of those years, I’ve been struggling. Well, 13 really, because the first couple years I was doing well. Then I struggled, lost my audience, and I’ve been trying to build back interest in my content. I’m an animator, it was difficult to produce quality content fast enough. Long story short, I’ve been experimenting with producing shorts heavily since last fall and I’ve actually grown more of an audience doing that than I did from 15 years of doing long-form content. I will admit that the audience is pretty hit or miss, especially since barely any of them will go on to watch the long-form videos. I’ve seen an increase in long-form views compared to what it was, but it’s generally still incredibly low. I’m lucky to get anywhere near what you’d expect a channel with my sub-count to get. Also, I have absolutely NO long-form video that brings in regular money, whereas I have at least 5 shorts that regularly get tens of thousands of views a day. They only earn one or two dollars at best, but still, a majority of whatever little money I earn is currently using short-form content. I’d love it if they’d watch the longer form content, especially since my shortform work is just the longer cartoons chopped up in 15 – 20 second segments. They usually consist of one or two individual jokes from the cartoon as a sort of advertisement for the longer content. Links posted everywhere in the video. But I can’t force anyone to do anything, and simply making long-form only will only result in me continuing to be ignored. Shortform may not be the best content to make solely, but I honestly feel these days the best strategy is to do both. It’s too easy for long-form videos to be buried if they don’t immediately do well.
Or to website/landing page.
Thanks, Pat for the honest good advice as always. I’m small but my shorts just don’t cut it for me. For me, long content is the way to go.
Well said brother. Short form is a good entrance to get people on your channel. You just can’t connect with people through short form. I feel more satisfied when I can keep someone watching 5 or 10 minutes on a long form videos.
In my second channel I have posted short videos every day for about two months and I still post long videos. I can say that none of those shorts viewers are going to watch long videos. I really planing to give up on shorts and post more long videos.
I absolutely enjoyed watching this video. And I 💯 agree with you
Beautiful video! Thank you n yes m feeling full, a sense of being served some valuable info like frm a fav teacher! Definitely there is a deeper connection we have with those giving us long form content. I knw a sprinkle of short form content is imp to get new eyeballs bt i will be honest it kept me stuck for a long time like i was not making any content at all for last 3 months!! I have been re-Strategizing my content n m soo happy I found this video! Thank You Pat❤
I agree
Well said Pat. Finally people are starting to say what I’ve been thinking since the start!
Thanks Pat, you are a great example of what you preach, I didn’t get to know you through instagram but I got to know you through your podcast, and I know you provide value, whereas if I saw a short from you, I doubt I would have even gotten to know your name…
Great video Pat. Long form video is where it’s at. Some of the biggest creators are reaching more people with longer videos that are even upwards of 3-4 hours.
Very insightful Pat (As usual). I am definitely always disappointed and frustrated with shorts. Now it makes sense. I think it is messing up our society as a whole in general. Good ok microwave society, consuming fast food, fast content, fast (fill in the blank) and then we wonder why we have absolutely no attention span, and need everything now now now.